Read More...]]> Measures muscle memory skills that rapidly improve player performance. Company targets March Kickstarter campaign to support broad-market offering and Deemonstration at MIT Sloan Sports Analytics Conference, March 1-2 in Boston

Dublin, OH. (February 27, 2013) InfoMotion Sports Technologies (www.infomotionsports.com) today unveiled its 94Fifty sensor basketball, the first and most advanced digital sport product that measures basketball skills in real time. The new 94Fifty basketball uses the most advanced sensor suite available in digital sports to break down all aspects of a user’s game, from ball-handling and shooting to athleticism. The information is delivered through Bluetooth® technology using a robust mobile app that allows users to interact with their own real-world skills or with others in a digital format—resulting in elite level training and an immersive fan experience.

The new basketball is being offered through an initial KickStarter campaign to be released in early March, 2013. Additionally, InfoMotion will be demonstrating the basketball’s capabilities during the MIT Sloan Sports Analytics Conference March 1-2 in Boston as a sponsor of the Interactive Technology room at the conference.

The ball utilizes the company’s proprietary Point of Force measurement technologies. These technologies, include sensors and sophisticated counting algorithms that instantly measure over 6,000 pieces of data per second, analyze the forces imparted by the player into the ball in practice or game situations to derive consistent snapshots showing how the player shoots, handles or moves with the ball.

The consumer version of the 94Fifty sensor basketball line will include a robust downloadable app available on iOS and Android devices. The app provides customized workouts that advance the players through skill levels as well as the ability to measure shot arc, shot speed, backspin, dribble intensity, and many other skills that lead to better play on the court. The player experience also includes competing head to head with any player on any skill metric as well as competing with players anywhere in the world. The 94Fifty basketball leverages technology from Texas Instruments Incorporated (TI) in its sensor array including Bluetooth/Bluetooth low energy dual-mode connectivity, a digital signal processor (DSP) to perform the complex analytics, and Qi-compliant wireless power technology to enable the balls to be recharged without plugs or wires.

“One of the advantages of the point-of-force approach is that we measure muscle memory, which develops early and responds rapidly to practice. This allows consumers to engage and remain engaged with their own development because the results can be improved quickly with practice. A skill-based approach also gives us an almost unlimited number of ways for players to compete and engage with others,” said Mike Crowley, CEO of InfoMotion Sports Technologies. “The technological innovations necessary to bring this basketball to market were substantial and involved a wide range of technologies and engineering. In the end, the information the ball provides to consumers was designed by basketball experts to enable rapid skill development. We worked closely with TI to push the limits of available technologies to deliver a truly unique and game-changing product.”

“InfoMotion’s innovation to deliver a basketball with these capabilities is impressive,” said Tim Adcock, sports innovation specialist from TI. “They use the full capabilities of our Bluetooth wireless connectivity, wireless power battery recharging and DSP analytics in unique ways to deliver an awesome product for everyday use by basketball players at all skill levels.”

InfoMotion’s first products launched in 2011 and were designed for teams and organizations. 94Fifty products are the first digital sports products to embed inertial motions sensors inside the ball to allow players to instantly analyze muscle memory skill. Its initial team products are used by teams at all levels and used by customers in over 10 countries.

The product will initially be available via online sales only with estimated ship dates in the 3rd quarter of 2013. It will retail for US$295. “Our research has shown a huge need in the market for a product with these capabilities, and compared to other ways that players spend to improve, this is a great value because it provides elite level training, diagnostics, and competition at an affordable price,” added Crowley.

About InfoMotion and 94Fifty® Sports Technologies: (www.94Fifty.com)
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development.

Visit www.94Fifty.com/press-room.

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Read More...]]> Brands Commit to Helping Players at all Levels to Develop Skills Faster Using New Technology

BOWLING GREEN, KY (July 17, 2012) – Spalding, a division of Russell Brands, LLC, and the world’s largest basketball equipment supplier and one of the most iconic sports brands in the world, today announced a partnership with InfoMotion Sports Technologies, an industry – leading developer of sophisticated sports motion technologies, including the 94Fifty basketball skill analysis product. The Companies will commercialize an innovative ball designed to measure and quantify basketball skills critical to success in the game.
“This exciting new product pairs best-in-class technology with a best-in-class ball,” said Gary Barfield, executive vice president, Russell Brands, LLC. “Research shows coaches and players have expressed a need for a product like this one to help them monitor and track skill development. By partnering with 94Fifty, Spalding will be able to assist players in achieving their goals of taking their games to the next level.”

The ball utilizes 94Fifty’s inertial motion sensor arrays and sophisticated, patent-pending, pattern recognition algorithms, which will be embedded to the inside of Spalding basketballs. The technology automatically counts and analyzes a player’s ability to repeat shooting and ball-handling skills at game speed, providing in-depth analysis of the player’s muscle memory. These proprietary algorithms were developed and proven using thousands of tests with players at all levels to produce the most complete, personalized, assessments of sport-specific skill available. By analyzing the ball’s motion, this technology allows coaches, trainers and players to objectively measure and analyze skill, create personalized workouts, and store diagnostic results online for players and coaches.

“Our product gives players and coaches the information they need to practice more effectively, with more focus, and with better information so that they can succeed on the court,” said Michael Crowley, Founder and CEO of InfoMotion. “By joining efforts with Spalding, we are taking this product to the next level, and we are excited about working with the world’s leading basketball brand and the entire Spalding team. Their knowledge of the game and their history in the sport will allow this technology to reach a whole new audience.”

The 94Fifty Total Skill Measurement product is currently marketed and sold directly to coaches, leagues, AAU programs, and basketball clubs. Beginning in 2013, it will be co-branded under the Spalding/94Fifty name and the product line expanded to include sensor basketballs available directly to individual players.

About Spalding
A Division of Russell Brands, LLC, Spalding is the largest basketball equipment supplier in the world, and America’s first baseball company. Spalding is the official basketball of the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official baseball of the Little League World Series, the official volleyball of the King of the Beach Volleyball Tour and the official football of Pop Warner. In addition to being a leading producer and marketer of basketballs, footballs, volleyballs and soccer balls, Spalding produces softballs under the Dudley brand. The SPALDING® and DUDLEY® trademarks are owned by Russell Brands, LLC. For more information, visit www.spalding.com.

About 94Fifty
94Fifty (www.94Fifty.com) is the basketball brand of InfoMotion Sports Technologies Inc. (www.infomotionsports.com) InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities so that customers can share and compare results.. IST products serve as a platform to produce the world’s first player and team-specific information that enable rapid development of muscle-memory skills. In addition, IST data collection and management tools can be used to enable sophisticated media content, cutting edge video game simulation, and real-time sports analytics and monitoring for enhanced fan experiences. The Company’s sports-specific brands such as 94Fifty serve distinct customer needs for high-participation team sports, and its products provide a foundation for pursuing the company’s vision: to allow athletes to compete with anyone, anywhere on the planet, in real time.

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Media Contact:
Allison Goldstein
Ketchum Sports & Entertainment for Spalding
212-796-9804
Allison.Goldstein@Ketchum.com

Read More...]]> LanCon Premier Re-Seller of 94Fifty® Basketball skill technology for German basketball market.

Dublin, OH (May 7, 2012) – Basketball programs and players throughout Germany are about to go high tech with the announcement of LanCon basketball as the first and presently only authorized re-seller of 94Fifty’s advanced skill measurement technology in Germany.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“We are excited to add LanCon as our first authorized re-seller for this market.  They have an extremely impressive knowledge of the game and bring over 100 years of collective basketball experience to clubs that are looking to increase their competitive advantage.” said Michael Crowley, 94Fifty Founder and CEO.   “Their business experience and basketball background matches our expectations for operating at a high level in a high-growth basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is truly a breakthrough for the way basketball skills can be evaluated, measured, diagnosed and improved.  Its precision is exceptional and provides coaches and players access to information we have only had limited or no access to in the past.”  Said Gijs Langevoort, LanCon CEO. “We think that 94Fifty’s scientific approach to measuring and developing skill is ideally suited for the European game and we are excited about bringing this capability to clubs and players in Germany. The 94Fifty technology will add tremendous value to anyone who is serious about developing skills at any level.”

Langevoort and his group, based in Landstede Sportcenter in Zwolle, Netherlands, bring an impressive basketball background to the relationship.  Langevoort was a professional league team player, while Co-owner, Sjoerd, also played professionally and is a regular clinician and teacher to young players. To bring the technology to Germany, LanCon has teamed up with former German Olympian and renowned player and coach Peter Kruesmann.    Sales efforts have already begun and top clubs and teams will begin to receive their systems in the coming weeks.   With the competitive level for basketball growing globally, 94Fifty brings a new competitive advantage to increase the number of versatile players necessary to compete at the international level.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.94Fifty.com.

Contact: Kelly Houle, Marketing Director
PR@94Fifty.com

Read More...]]> Talented Memphis Grizzlies’ Point Guard to Promote Revolutionary Basketball Skill Technology
Dublin, OH (December 22, 2011) 94Fifty Basketball Technologies (www.94Fifty.com) , the world leader in producing the most advanced basketball skill measurement systems, announced an endorsement deal today with Michael Conley of the Memphis Grizzlies.   Conley will become the face of 94Fifty to support its global growth strategies.

The 94Fifty® Total Skill Measurement system (www.94Fifty.com), launched to the market in 2010, is the first product of its kind to measure, diagnose, and track how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure.  Exclusively featured on programs like ESPN Sport Science, 94Fifty is used by top college and high school programs across the U.S. and a growing list of international programs.

“I get approached to do a number of things as a professional player, but 94Fifty was so unique and revolutionary that it was just a perfect fit for me.” Said Conley.  “I have never seen anything like 94Fifty, and it I think it has the potential to transform how basketball skills are developed across the globe.  I know that it has already provided insights to my game that has helped me make critical adjustments. I am very excited to be associated with such an innovative company and to be on the forefront of the next generation of skill development.”

Conley, a former McDonalds All-American in High School, led Ohio State to the national title game as a Freshman in 2008 and was the fourth overall pick in the 2008 NBA draft.  His ball-handling skills have become widely known when he was filmed during a summer workout.   That single video produced nearly 2.5 million YouTube views.

“Our entire business and value to the market is to help players build skills faster and more effectively than ever before, and Michael Conley epitomizes our values for helping players to reach their playing potential.” Added Mike Crowley, 94Fifty CEO.  “Despite being one of the fastest players in the NBA, Michael Conley understands that his skills are a critical piece to achieving his goals for team and personal success.   We are extremely excited to have him represent our brand.”

The relationship will entail a combination of traditional endorsement projects as well as producing innovative online content for 94Fifty’s growing global subscriber community.   The first three introduction videos to hit social media outlets will be released this week, and can be previewed by clicking on the following links:   Michael Conley Challenges the World,  Michael Conley – I Am Not a BallHandler,  Michael Conley – Can You Handle It?

About 94Fifty® Sports Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.infomotionsports.com and at www.94Fifty.com.

Read More...]]> European Growth Continues with Announcement of New Sub-Distributor in Basketball Hotbed

Dublin, OH (Sept 27, 2011) – Turkish basketball, already considered among the world’s elite, is about to go high tech with the announcement of a sub-distribution agreement between Selling the Selling, srl, the primary distributor of 94Fifty products in Europe, and GULER Legacy, which will be the exclusive sub-distributor of 94Fifty’s advanced skill measurement technology in Turkey.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“GULER Legacy is another great example of a premier partnership for growth in Europe,” said Davide Piccoli, President of Selling the Selling, srl. “They bring elite name-recognition, basketball knowledge, and market contacts for 94Fifty into a country that loves basketball. Their capabilities match our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.” Said Sinan GÜLER, President of GULER Legacy, and a current player on Anadolu Efes, one of Turkey’s elite club teams. “We understand that to sustain our standing as one of the top basketball countries in the world, we need to have the most skilled players developed at all levels. We are extremely excited about how 94Fifty can transform how we achieve our goals for Turkish basketball.”

“GULER Legacy represents another example of how 94Fifty products are being received across the globe, and we are excited to welcome GULER Legacy to our growing list of regional distributors. They bring an outstanding basketball background and pedigree to players and clubs throughout Turkey.” said Michael Crowley, 94Fifty Founder and Executive Chairman.

About 94Fifty® Basketball Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
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Read More...]]>

MVP Inc. to be exclusive distributor of 94Fifty^® Basketball skill technology in Israel

Dublin, OH (Sept 15, 2011) – Israeli basketball programs are about to go high tech with the announcement of a distribution agreement between 94Fifty and MVP Inc., which will be the exclusive Israeli distributor of 94Fifty’s advanced skill measurement technology.

94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed.  The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.

“MVP is a great example of the of the sub-distribution partners we seek,” said Davide Piccoli, President of Selling the Selling, SRL, which distributes 94Fifty products in countries throughout Europe. “Their business experience and basketball background within their team matches our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”

“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.”   Said Daniel Gutt, President of MVP and Founder of Scouting4U, a comprehensive talent scouting service in Europe.   “We need every advantage to compete at the highest levels internationally, and there has been no efficient way to track how effective we are at producing the highest quality basketball players. 94Fifty’s technology will add tremendous value to how we develop the best athletes and how efficiently we build depth and versatility at every position, every year, to achieve our goals.”

“We are excited to have MVP as one of our growing list of regional distributors.  They have proven to have an extremely impressive knowledge of the game and bring an outstanding basketball background and pedigree to players and clubs throughout Israel.” said Michael Crowley, 94Fifty Founder and Executive Chairman.

About 94Fifty® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.

Contact: Andrew Lorenz, Product Marketing Director

alorenz@94Fifty.com

Read More...]]> Popular Show Uses 94Fifty Skill Measurement Technology During its Recent Series on NBA Draft Picks.

Dublin, OH. (June 21, 2011) ESPN Sport Science recently featured 94Fifty’s Total Skill Measurement products for several of its basketball segments.  The popular sports show released three segments during NBA draft week in June highlighting the skills of Derrick Williams, Brandon Knight, and Kawhi Leonard while using the 94Fifty system.

“We are excited to be able work with ESPN Sport Science and their team to bring the latest technology products to sports and their viewership.   Our products are the first of its kind built specifically to measure basketball skill.” Said Mike Crowley, CEO of 94Fifty Sports Technologies.

The 94Fifty system, which is the first of its kind to embed inertial motions sensors inside the ball to analyze muscle memory skill, helped ESPN Sport Science’ staff to analyze the shooting mechanics of all three players as they prepared for the NBA draft.   Each player was selected within the first 15 picks of the first round.

“We have been extremely impressed by how easy it is for our staff to use this product and the detail and quantity of information it provides us,” added John Brenkus, Creator and Host of ESPN Sport Science. “94Fifty provides us with great flexibility to test skills as we show our audience the science behind the level of skill that these players bring to sports.  They have truly set a new standard for sports technologies in bringing a product like this to the market.”

During each five minute segment, the 94Fifty system was used to measure each player’s shot speed, shot release angle, shot entry angle to the basket, and ball rotation.  The Company sells the same product to College, High School and AAU programs in the U.S. and has customers in North America, Europe, and Asia.

About InfoMotion and 94Fifty® Sports Technologies: (www.94Fifty.com)

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development.

Contact Kelly Houle @ PR@94Fifty.com.   Visit www.94Fifty.com/press-room.

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Read More...]]> Dylan Garrity and Kari Korver claim 2011 overall titles as top talent on display during CIF-SS finals.

Anaheim, CA (March 7, 2011). InfoMotion Sports Technologies, which operates the 94Fifty Sports Technologies basketball brand, announced today that Senior Dylan Garrity from Edison High School, (Huntington Beach) and Junior Kari Korver from Valley Christian High School (Cerritos) each won the 94Fifty/CIF-SS skills challenge held at the CIF-SS finals last week. Over 60 participants competed, each nominated as the MVP of their respective leagues, in both the men’s and women’s divisions.

For the competition, each player performed a series of ball-handling and shooting drills using 94Fifty’s Total Skill Measurement technology, which utilizes sensors inside the basketball to measure the skills of the player. There were two rounds to determine the overall skill champion, with a ball-handling and shooting champion named after the preliminary rounds. The first round of the competition required players to complete a set of advanced ball-handling drills and a 10-shot shooting sequence, where the sensors would record elements such as a player’s control of the ball, hand speed, coordination, and shot release speed. Ball-handling and shooting scores were then combined into a final score to select the top 5 boys and girls to compete in the final round.

“We were very impressed by the skill level of all of the players who competed, and our sensor-embedded products performed very well in allowing us to count skills that the human eye is just not meant to see. “ Said Mike Crowley, 94Fifty CEO. “The two champions earned their titles by showing they have clearly worked hard over the years to perfect their skills.”

In addition to the overall champions, 94Fifty also crowned a top ball-handler and top shooter for the men’s and women’s division. On the Men’s side, Sophomore Max McCoy from Simi Valley Royal high school won the shooting competition, while Gary Mathews (Whittier High School) took the ball-handling crown. For the women’s division, Tyler Kim (Marlborough High School) won the ball-handling crown while Korver, the overall champion, also took the shooting crown.

“We thought the competition highlighted the exceptional skill we have in Southern California, and we hope that it sets the standard for basketball skill development in our region and for the U.S.” added Rainer Wulf, Assistant Commissioner of the CIF-SS. “We wanted to do something unique and that has never been seen before, and working with 94Fifty was a great way to accomplish that goal. Congratulations to Dylan and Kari for claiming the 2011 titles”

About InfoMotion and 94Fifty® Sports Technologies: (www.94Fifty.com)
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development.

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Read More...]]> Founder of WhatIfSports.com to lead efforts to build interactive online sports communities driven by IST’s Total Skill Measurement products.

Foxboro, MA (February 1, 2011).  InfoMotion Sports Technologies, which operates the 94Fifty Sports Technologies basketball brand, announced today that Tarek Kamil has joined the company as the Executive Director of Online Strategies.  Mr. Kamil, founder of WhatIfSports.com, widely recognized for its innovations in online sports simulation gaming, is considered a pioneer for building an active online community of over 500,000 members before selling the company to News Corp. in 2005.

“We are exceptionally fortunate to have Tarek join InfoMotion and 94Fifty as part of the executive team,” said Michael Crowley, InfoMotion Founder and CEO. “There are only a handful of people in the world that possess his knowledge and skill in this field.  He is a perfect match for our vision of building the largest and most interactive sports communities based on the actual skill of our customers. His knowledge of creating sports simulations based on statistical data is unmatched, and it fits perfectly with our goal to create some of the most innovative products ever built for athletes that play basketball, soccer and other high-participation sports.”

As the founder of WhatIfSports.com, the Internet’s leader in sports simulation technology, Mr. Kamil grew WhatIfSports to over 500,000 subscribers and partnered with some of the largest names in sports, including ESPN, Fox Sports, MLB, NBA and the NHL. In February of 2005, WhatIfSports was named Sports Site of the Year by the International Academy of Digital Arts & Science.  Mr. Kamil most recently served as a VP of Interactive Games for Los Angeles-based FOX Sports, where he oversaw all facets of the online gaming operations for the FoxSports.com Interactive Unit.

“I am very excited about joining the InfoMotion executive team.” Said Kamil. “Their products are truly groundbreaking with respect to the information that they can provide to any athlete at any skill level.  Our goal is to continually make that information valuable and interactive for our customers, and I look forward to the challenge of building one of the world’s next great sports technology companies.”

About InfoMotion and 94Fifty® Sports Technologies: (www.94Fifty.com)

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development.

Contact:  Kelly Houle, PR@94Fifty.com

For more information visit the 94Fifty press room at www.94Fifty.com/press-room

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Read More...]]> LOS ALAMITOS, CA. The CIF Southern Section and 94Fifty Sports Technologies announced today an exclusive partnership to jointly host the first skill competition of its kind for a high school championship tournament.

During the CIF Southern Section-Ford Basketball Championships, presented by Farmers held at the Anaheim Arena between March 1-5, 2011, 94Fifty Sports Technologies will utilize its innovative Total Skill measurement technology to test and score the ball-handling and shooting skills of players nominated by the over 80 leagues that comprise the CIF-SS. Each Southern Section league will nominate a boy and girl participant in the inaugural CIF-SS-94Fifty Basketball Skills Challenge.

“We are very excited to add this exciting element to our Southern Section Basketball Championships in 2011,” said Rainer Wulf, Assistant Commissioner of the CIF-SS and section administrator for basketball. “94Fifty has really revolutionized how skills can be measured objectively and precisely, and with this competition it will show players throughout the Southern Section the importance of fundamentals and skill development for being successful on the court. We think it will add an exciting and entertaining element to the entire CIF-SS championship week.”

94Fifty will utilize its technology to name a top ball-hander, top shooter, and top overall skill champion for boys and girls throughout the week. The Company’s products include basketballs embedded with special motion sensors that capture the proficiency of the player’s muscle memory, which are highly correlated to high levels of skill. By putting a player through a series of ball-handling and shooting drills, the basketballs simultaneously count thousands of pieces of information about the ball per second. The resulting measurements are quantified and then scored to determine a comparable skill level, and then prescribe corrective action. 94Fifty sells its products as a cost-effective but revolutionary training tool to high schools, colleges, AAU programs and clubs throughout the U.S. and Europe.

“We are extremely excited about this event and in working with CIF-SS.” said Michael Crowley, Founder and CEO of 94Fifty Sports Technologies. “It is clearly a forward-thinking organization that is fully committed to building the most talented basketball players in the country. We look forward to highlighting the skills that have been developed through thousands of hours of hard work by the players nominated to compete.”

About 94Fifty Sports Technologies. (www.94Fifty.com) 94Fifty Sports Technologies develops sophisticated but cost-effective skill analysis technologies for the mass market. It is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and coaches can have objective information to rapidly improve skill development. It hosts the world’s first online basketball community based on a player’s objective and comparable skill information.