European Growth Continues with Announcement of New Sub-Distributor in Basketball Hotbed
Dublin, OH (Sept 27, 2011) – Turkish basketball, already considered among the world’s elite, is about to go high tech with the announcement of a sub-distribution agreement between Selling the Selling, srl, the primary distributor of 94Fifty products in Europe, and GULER Legacy, which will be the exclusive sub-distributor of 94Fifty’s advanced skill measurement technology in Turkey.
94Fifty’s Total Skill Measurement system, launched to the U.S. market in 2010, is the first product of its kind to measure and diagnose how well a player’s skills have developed. The system then utilizes those measurements to prescribe proven, personalized methods to improve shooting mechanics, shot speed, shooting arc, power dribbling, hand-speed, mental coordination, and many other skills that have been traditionally impossible to measure and track.
“GULER Legacy is another great example of a premier partnership for growth in Europe,” said Davide Piccoli, President of Selling the Selling, srl. “They bring elite name-recognition, basketball knowledge, and market contacts for 94Fifty into a country that loves basketball. Their capabilities match our expectations for operating at a high level in a great basketball market, promoting 94fifty concepts, and marketing and delivering the 94Fifty experience.”
“The 94Fifty system is one of the most exciting innovations to the game we have ever seen. It will allow us to bring the latest technologies and training to both our youth and elite programs.” Said Sinan GÜLER, President of GULER Legacy, and a current player on Anadolu Efes, one of Turkey’s elite club teams. “We understand that to sustain our standing as one of the top basketball countries in the world, we need to have the most skilled players developed at all levels. We are extremely excited about how 94Fifty can transform how we achieve our goals for Turkish basketball.”
“GULER Legacy represents another example of how 94Fifty products are being received across the globe, and we are excited to welcome GULER Legacy to our growing list of regional distributors. They bring an outstanding basketball background and pedigree to players and clubs throughout Turkey.” said Michael Crowley, 94Fifty Founder and Executive Chairman.
About 94Fifty® Basketball Technologies
94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. 94Fifty develops sophisticated but cost-effective basketball skill analysis technologies for the mass market. 94Fifty is committed to bringing new information to both elite level and youth level basketball so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at 94Fifty.com.
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